“Just because something appears trivial does not mean it is any less powerful as a means of persuasion and outreach.”

This recent quote from a New York Times article called “What Michelle Obama Wore and Why it Mattered” caught my attention and resonates with me on a lot of levels. Having been the editor of a fashion magazine, I know that many people trivialize fashion’s role in society. However, it is an industry that influences […]

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Good things happen over coffee

Speaking of coffee, my favourite beverage…you’ll find I’m more than a little obsessed, I asked the Oliver’s Coffee folks at the Esso station in P.C. whether the Tim Horton’s opening had affected their business. They said it didn’t appear so, thereby once more proving the Starbuck’s theory of putting coffee shops on every corner actually […]

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